Monday, March 31, 2014

MSNBC To Go Belly Up?

It would certainly be good news. According to media reports, MSNBC is suffering staggering losses in revenue and viewership. The left-wing Politico website appears to imply that MSNBC is suffering due to an overall decline in viewership of cable news even though CNN and Fox News are posting significant gains in viewership

(Politico) MSNBC suffered harder loses in 2013 -- in terms of both viewership and revenue -- than either of its competitors at Fox News and CNN, according to Nielsen data featured in a new Pew Research report. Prime-time viewership declined by a staggering 24 percent (nearly twice the loss sustained by CNN and four-times that sustained by Fox News). Daytime viewership fell by 15 percent, even as it rose at both of the other networks.

On the revenue side, MSNBC was projected to decline by 2 percent, while both CNN and Fox News were projected to experience growth of 2 percent and 5 percent, respectively. MSNBC was expected to bring in $475 million in revenue: less than half what CNN will make and roughly one-quarter of what Fox News will make.

Conventional wisdom has it that cable news doesn't have much of a future: The audience is old and getting older, the television landscape is growing more and more fractured...

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Posted By: Chris Carmouche