Thursday, July 12, 2012

Obama Campaign Sinking: By The Numbers

(AmericanThinker.com) We don't know the final numbers for June yet. But here is what we do know. The Romney campaign and the RNC, smashing records, finished the month with around $160 million in cash on hand after raising $106 million over the last month.

The Obama campaign raised $71 million in June after finishing May with $109 million in cash on hand. Figuring out the Obama campaign's present cash level is a matter of simple algebra - $109 million plus $71 million minus X, X being the amount spent in June.

How much did Team Obama spend in June? Given that they haven't leaked the figure yet, it stands to reason that whatever the number is, it must be high enough to leave them trailing Team Romney. Based on ad spending and what we know about the Obama campaign's fixed costs, I think that we can make an educated guess.

During some weeks in June, the Obama campaign spent as much as $16 million in television advertising. All told, from what figures are publicly available, it seems reasonable to estimate that Obama's June ad spending totaled in the range of $50 million. However, the Obama campaign's fixed expenses are also extremely high.

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Posted By: Chris Carmouche